The basis of Muka & Fartuk’s concept is the memories associated with bread from childhood or adolescence: to bite off the edge of a fresh loaf while running back home; the very first taste of a croissant, freshly baked grandma’s pies in the village. From all these pleasant emotions, the main slogan of the M & F was created - the happiest stories about bread. After all, everyone has their own, and they are certainly delighted.